![]() Print one copy on your laser printer on green offset stock. The last time you gave a speech to a room of 50 to 100 people, how many approached you when you were done and gave you their business cards? Only a handful, right?īut with the “green sheet” method, you can increase your “capture rate” of attendee names and addresses (that you can mail follow-up promotional material to) to 80 percent or higher.īefore your talk, create a one-page document with some tips, resources, or other valuable content. Yet most marketers don’t know how to “work” a speaking opportunity properly to maximize the number of leads and, ultimately, sales generated from their presentation. They do it because they believe it helps build their “image.” But imagine giving a talk to a crowded room of potential customers … and turning most of them into sales leads before you leave! ![]() Lots of people agree (reluctantly) to give talks to promote their businesses. No one would bother to use advertising if he could talk to all his prospects face-to-face.” – Morris Hite “Advertising is salesmanship mass produced.
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